NEREA SANCIO


Associate Creative Director & Copywriter from Spain, based in LA. Specialized in concept development and ideas for brands and music artists. Everything has a story—if not, I’ll make one up. A fun one, I promise.


WORK


Loteria de Navidad
Amazon Music I
Foot Locker
PUMA Manchester City    
Amazon Music II
Juana Paloma
Diablo IV
Gloosito S.U.V
Atlantic Records Gloosito 
Universal Music la Blackie
Thyssen-Bornemisza National Museum
CUPRA
Kaydy Cain
Hyundai
Los Metales de la Maya


ABOUT ME

LINKEDIN
NEREASANCIO@GMAIL.COM




AWARDS

What if the new jersey wasn’t introduced by current players — but by one of Manchester City’s OGs?

PUMA was launching a retro-inspired Manchester City kit and needed a campaign that could live across music, gaming, art, and fashion.
 I joined DUDE London alongside Diego Andrés and Edu Benito to create the idea that won us the pitch.

We started from one thought: Manchester City is built on its past and its present.
 The past is the foundation; the present builds on it, honors it, and keeps it alive.
 That thinking led to the concept:
 WHAT WE’RE MADE OF MAKES US LIVE FOREVER.
I was involved through the pitch phase before the campaign moved into production with the agency and client teams.
 When it launched, it became one of PUMA’s most celebrated drops that year — and went on to win a Silver CLIO Award.

---

Agency: DUDE LONDON
Creative freelance team: Diego Andrés / Edu de Benito.

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