NEREA SANCIO


Creative & Copywriter from Spain, based in LA. Specialized in concept development and ideas for brands and music artists. Everything has a story—if not, I’ll make one up. A fun one, I promise.


WORK
Loteria de Navidad
Amazon Music I
PUMA Manchester City    
Amazon Music II
Diablo IV
Gloosito S.U.V
Atlantic Records Gloosito 
Foot Locker
Universal Music la Blackie
Juana Paloma
Thyssen-Bornemisza National Museum
CUPRA
Kaydy Cain
Hyundai
Los Metales de la Maya


About me
LINKEDIN
NEREASANCIO@GMAIL.COM


my role: creative direction.

Aroa Fernández
is a singer who is mixing her flamenco voice with UK garage, acid house, or breakbeat sounds. What a blast, huh?

We need to come up with a concept that inspires the essence of flamenco culture. We revolve around gold, silver, and all the metals that signify something on the streets. We landed on a place where metals are the main characters: pawnshops.

So, the album revolves around the stories of metals that are sold and bought in these places. Starting with the title: “The Maya Metals.”

The objects that people sell in the pawnshop become the main characters in the lyrics of the songs and their covers.



Creative Director: Nerea Sancio
Art Director: Diego Andrés
Director: Pablo Osuna. 
Editor & color: David Arzamendi