NEREA SANCIO


Associate Creative Director & Copywriter from Spain, based in LA. Specialized in concept development and ideas for brands and music artists. Everything has a story—if not, I’ll make one up. A fun one, I promise.


WORK


Loteria de Navidad
Amazon Music I
Foot Locker
PUMA Manchester City    
Amazon Music II
Juana Paloma
Diablo IV
Gloosito S.U.V
Atlantic Records Gloosito 
Universal Music la Blackie
Thyssen-Bornemisza National Museum
CUPRA
Kaydy Cain
Hyundai
Los Metales de la Maya


ABOUT ME

LINKEDIN
NEREASANCIO@GMAIL.COM




AWARDS

Giving Amazon Music new gems to flex
Amazon Music wanted to turn FLEXEO, its Spanish urban playlist, into a movement for emerging artists. I joined Sabotage Propaganda to create the campaign concept that made FLEXEO sparkle — and the artists behind it, shine.

We started from one truth: finding new talent is like finding gems in the rough.
That became our idea — FLEXIN’ GEMS — celebrating the authenticity that makes every artist stand out.

The campaign featured Lia Kali, Lua de Santana, and Vera GRV, and culminated in a live event in Madrid with Pelonio, where guests made grillz, got nails done, and discovered new artists.

The result: massive PR pickup, top street-style coverage, and one of the most talked-about parties of the season.

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Creative Agency: Sabotage Propaganda.
Creative director: Diego Andrés
3D artist: Jose Valcarcel. 

Production company: Phoskifilms
PR & event agency: Pelonio.

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