NEREA SANCIO


Associate Creative Director & Copywriter from Spain, based in LA. Specialized in concept development and ideas for brands and music artists. Everything has a story—if not, I’ll make one up. A fun one, I promise.


WORK


Loteria de Navidad
Amazon Music I
Foot Locker
PUMA Manchester City    
Amazon Music II
Juana Paloma
Diablo IV
Gloosito S.U.V
Atlantic Records Gloosito 
Universal Music la Blackie
Thyssen-Bornemisza National Museum
CUPRA
Kaydy Cain
Hyundai
Los Metales de la Maya


ABOUT ME

LINKEDIN

NEREASANCIO@GMAIL.COM




AWARDS











my role: naming & brand tone of voice.


What if a restaurant could rewrite the story of how women are expected to eat?
Two chefs, Ana and Guada, wanted to challenge the cliché that women should “just have a salad,” “eat light,” or “watch their figure.”
They dreamed of a restaurant where women could enjoy food freely — with no guilt, no judgment, and no apologies.

That’s where I came in.
I created the name Juana Paloma, a twist on the Spanish saying Juan Palomo, yo me lo guiso, yo me lo como — which means “I cook it myself, I eat it myself.”
By flipping it into a female version, we turned a macho expression into a statement of independence.

The name carried both irony and power  and it didn’t go unnoticed. When men on social media asked if the restaurant was “only for women,” we knew we’d hit the right nerve.

The name won Gold at the 2025 LAUS Awards — proof that sometimes a little irony goes a long way.






Design Studio: Tiquismiquis Club
Interior Design: O-SH ARQUITECTURE
Photography: Ana Beatriz Acosta & Sergio Paqué