NEREA SANCIO


Creative & Copywriter from Spain, based in LA. Specialized in concept development and ideas for brands and music artists. Everything has a story—if not, I’ll make one up. A fun one, I promise.


WORK
Loteria de Navidad
Amazon Music I
PUMA Manchester City    
Amazon Music II
Diablo IV
Gloosito S.U.V
Atlantic Records Gloosito 
Foot Locker
Universal Music la Blackie
Juana Paloma
Thyssen-Bornemisza National Museum
CUPRA
Kaydy Cain
Hyundai
Los Metales de la Maya


About me
LINKEDIN
NEREASANCIO@GMAIL.COM

Maybe the brief called “Hyundai_Bidirectional Charging Explained”doesn’t look particularly exciting, but the production company Colectiv had a stunning idea. They wanted to do a demo product with a digital artist in the middle of a forest. The artist, Iván Puñal was tasked with crafting a work of art using bidirectional charging from the new Hyundai’s electric car IONIQ6. 

So, what was my role in all of this? To narrate the story through a poetic video. 

I thought about how nature is the one place that is most inspiring for us humans. 

Being in a good space is key for the beginning of any creation. Its easy when you only need a piece of paper, pencils or paintbrushes, but a bigger deal if your medium is digital. 

Until now…

During the video you can see how a digital artist helped by IONIQ6 created such pieces in the most inspiring places: nature.

---

Agency: Colectiv Media. 

Prev    Next