NEREA SANCIO

Spanish senior creative based in Los Angeles. Her work spans creative direction, narrative systems, strategy and campaign rollouts for artists and brands across culture and entertainment.
-LINKEDIN
NEREASANCIO@GMAIL.COM


SONY MUSIC- ARDE BOGOTA

AMAZON MUSIC I

AMAZON MUSIC II

SONY MUSIC- CUPIDO
(Coming soon) 

FOOT LOCKER

UNIVERSAL MUSIC- LA BLACKIE

JUANA PALOMA

DIABLO IV

BEA PELEA

THYSSEN-BORNEMISZA NATIONAL MUSEUM

KAYDY CAIN 

CUPRA

LOS METALES DE LA MAYA

HYUNDAI








CLIENTS








AWARDS









SERVICES


Creative Direction
Narrative Systems 
Brand Storytelling 
Campaign Rollouts 
Content Strategy 
Creative Consulting 
360 campaigns


BUILDING A UNIVERSE THAT FANS CAN LIVE INThe campaign that turned an album into a lore

There's a shift happening in culture. People don't want to consume finished stories anymore. They want to participate, reinterpret, make them their own. Fans are no longer an audience. They're co-authors.

Arde Bogotá's new album is built around that shift. The concept starts with a simple but loaded idea: how do you build an iron heart that eliminates all suffering?From there, the campaign plants the universe. Symbols, easter eggs, hidden messages, objects with meaning. You don't need to find all of it to feel the album. But if you do, the experience goes deeper.


The rollout started with a fictional character telling his story from inside a factory. One image. One fragment of a world. Arde Bogotá's fanbase did the rest, building theories, connecting dots, filling in the gaps the campaign left open on purpose. 


The music video followed, set in the industrial Cartagena of the 1970s. Factories, archives, tests and errors. The first chapter of a narrative that will keep unfolding.
The lore has no beginning and no end. It just keeps expanding.

Still in progress. Two days before the release of the opening single, the album cover appeared at the Instituto Cervantes as an installation, inside an exhibition dedicated to the most iconic lyrics in Spanish music. A fragmented image that could only be read from one exact point in the room, marked on the floor. From anywhere else, it disappeared. 



Creative Studio: Sabotage Propaganda

Music Video: 
Creative Direction Sabotage Propaganda @sabotage.propaganda 
Production @hello_blua 
Director @guillermoaliaga 
DOP Yousef Daoud @yousef__daoud 
Executive Production @eugeniaesquerdo @jblancoquintela 
Sabotage Propaganda Team @thelastdiego @nesanfe @vinisiteau @iamyhoods 
Producer @ferranbassa Fixer Cartagena @loiscelta 
Gaffer @arturoaguadoa 
A rt Director @lucicorde 
Costume Designer @luciaatencia_ 
Makeup @cristinagomezmakeup 
Production Manager @joananavas2208 
Production Coordinator @crisgf 
Production Assistant @lidiarofess 
Production Assistant @morenorobles.antonio 
Production Assistant @javiortizmurcia7 
Content Filmmaker @xxkvtaxx 
Photographer @assiahalcazar 
Photography Assistant @jakedaniellewis 
Focus Puller @antonio.albalate 
Camera Assistant @pablovalencia__ 
Best Boy @cosmin9933 Spark @martidia__ 
Spark @saanntti 
Art Assistant @jordanboyditsme 
Props @mazojaleo 
Post Production Coordinator @davotaboas 
Post Production Assistant @gadell_leon 
Editor David Táboas @davotaboas 
VFX/AI Lowked Studio @lowked.studio 

Equipment @kinoluxspain @filmserviceinspain Grupo Casa Tomás @apcaudio

Special Thanks @aytocartagenaes Spanish Navy @defensagob CRN Química - SEF Municipal Theatre School of Cartagena @seito.camera Vanlovers Caravanas @yabang.bcn @antonymorato_official Finally Deus Ex Machina Crudité

Artistic Team Sound Engineer Jose Arias Engineering Team 1 Paco Vélez Engineering Team 2 Victor J. Camara Engineering Team 3 Ágata Valo



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